I am constantly seeing adds from AT&T and their competitors offering BOGO iPhones for signups, upto $650 per line to switch, and everyone claims to be number one.
I have been with ATT for 10 years and with a super awesome discount from my employer I am saving a bunch on my bill BUT... I am still paying more than a lot. I could go prepad and save hundreds, I could switch and get my bill cut in half. However I firmly believe loyalty should count for something. I could get back my unlimited data I lost.
AT&T... Stop giving away the farm to get new customers and reward the Loyal ones you already have. If someone switches to you from another carrier then thats a customer thats going to leave as soon as a better deal comes along.
I have nothing to lose by switching but you do!