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Mobile Share Value Pricing Does Not Make Sense and the Billing is Unnecessarily Complicated

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I thought when I upgraded my phone that $40 for 3GB shared across all 3 of my lines was a great deal.  My 2 kids mostly use wifi, so I didn't need 2GB or 3GB of data on each phone so it really bothered me that I was forced into those data plan simply by giving my kids an iPhone.

 

Before I switched over to the MSVP, I paid $45 for my talk line + $20 for Android 2GB data and $30 for unlimited shared text for all lines.  Then I also paid $9.99 for each my kids talk lines + $30 for iPhone 3GB data.  So, collectively we were getting 8GB of data for about $175/month with rollover talk minutes.  We didn't use 8GB or that much talk, so thinking that dropping to 3GB would work for me - I signed up.

 

Now, I see that my kids plans are $40/month + $15/month credit... I think great, their overall price came down to $25/month from $40 - perfect, makes sense and can't beat that for talk, text, and data - right?  Then I see my charges.. $40/month for the MSVP 3GB + $40/month for ANOTHER MSVP for my Android + the $15/month credit.  What???? Why do I get 2 charges for a plan?  Isn't everything supposed to be all wrapped up into one?

 

How about a bill that looks like this???

Line 1 (Primary) - $65 - includes unlimited talk, text, and shared (or unlimited) data

Line 2 (Secondary) - $25 - includes unlimited talk, text, and shared (or unlimited) data

Line 3 (Secondary) - $25 - includes unlimited talk, text, and shared (or unlimited) data

Taxes & Fees (all lines) - $18

SUBTOTAL = $

Then, tack on Next Pricing and discounts, whatever.

TOTAL = $

 

WHY DOES IT HAVE TO BE SO COMPLICATED? Seriously.  I feel like I am getting ripped off because of the complexity.  And I'm pretty sure that I am not getting as much value for my dollar any more.  I'm not sure that moving the MSVP was actually a deal.  Please quit promoting it as such.  The only gain here - I am no longer under contract to you AT&T - which is pretty sad because I have been a loyal, loyalcustomer to you for over 10 years with literally no complaints.  OMG My bill does not need to be 6 pages long without itemization with charges that look like they are duplicates.  Where is the art of simplicity?  and Where is the value in customer relationships?  Can't you give a discount for how long I've been a customer?  Can't you give me an incentive to stay with your rather than confuse me to the point of leaving?

 


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